There’s been a lot of doom and gloom about the pub trade over recent years. Pubs are closing at an alarming rate. But being a pub landlord is still one of the most exciting and challenging occupations out there. There’s never been a time that landlords have had to do more to make sure they attract business. It’s clear that the old business model is changing. And so today’s landlords need to be innovators, not just owners. Here are some of the do’s and don’ts for being a successful pub landlord.
Don’t Ignore The Internet
What is it that pubs are here for at the end of the day? It’s certainly not just about the drink. After all, people can drink in their own homes for less money. It’s also not about the music. People can do that in their homes as well. No, it’s about bringing communities together. For that reason, pubs and the internet are natural bedfellows. The whole purpose of the pub should be to create a focal point for the community. That means setting up social media pages and then advertising pub events. Your pub should have some draw, like hosting football games or live music or even a quiz. There should be some reason for people to want to get together, share conversation and have fun.
Do Focus On Visual Merchandising
The appearance of the pub is important. Dull, dingy pubs are closing at a rate of 27 per week. Light and airy pubs, friendly to children aren’t closing at anything like the same rate.
Focus first on the bar area first. Make sure that drinks are displayed neatly and clearly. And ensure that your pub furniture is up to date and suitable for your needs. Then move on to making sure that the inside and outside areas are up-to-date and meet the needs of your customers.
Pubs should focus on creating a high visual impact. After all, strong merchandising is a big reason why bars across towns and cities have been so successful. A fun, interesting, even exclusive merchandising strategy is an excellent way to draw in the crowds.
Don’t Ignore Your Finances
As we discussed already, the pub trade is going through a transition right now. The weaker players are being weeded out of the market, and there’s some consolidation going on. That’s why it’s more important than ever for landlords to keep a sharp eye on their finances. Pub landlords need to know how much they’re spending on wages. And they need to know the average amount their customers spend on any given visit.
Do Get Involved In The Community
Landlords need to leverage all the opportunities available to them if they want to stay in business. That’s why so many landlords make use of the location of their pub. Pubs located close to sporting venues can offer fans special offers or televise games.
Don’t Ignore The Menu
Lastly, make sure that you pay enough attention to your food menu. It’s no longer enough just to offer regulars bags of peanuts. You want to have a fully fledged menu with some exciting and delicious items.
*This post is contributed to Spicy Scribbler Blog