If it weren’t for your local community, your company simply wouldn’t be in business. After all, I bet most of your customers come from your local area. Even in today’s Internet age, no company should simply turn their back on the local market that is right on their doorstep.
As you have probably benefited a whole bunch from the support of your local community, why not do something in return? Think of it as paying back the favor. Supporting your local community will greatly improve your company’s reputation as everyone will get the chance to see just how much you care. And this will, over time, strengthen the bond between your company and local customers. Not only that, though, but carrying out certain community services can also do wonders for your marketing!
Ready to give something back to all those who live close to your business? I’ve got some amazing ideas.
Get Your Employees To Volunteer
Everyone who works for your company is an ambassador for your business. Whatever they do in their spare time will reflect slightly on your business. So, why not encourage them to do some good in your community? One great way they can help the local neighborhood is by volunteering with some charities. There are various charities that specialize in all kinds of different causes. For example, there are often lots of charities based in inner-city areas that work with the homeless community. There are also lots of charities and social organizations that look after abandoned animals and wildlife. Every charity is always looking for volunteers who can help them in their cause. So, it’s a nice idea to give your employees an incentive to contact a few charities and see the type of work they need help with.
Hold A Fundraising Event
Businesses often hold events, such as open door days and corporate fairs. So, why not turn your event skills to something slightly different and host a fundraising event in aid of a certain charity? No matter what you choose to do, you should make sure that everyone in the whole community knows that they are invited! That way, you will make as much money for the charity as possible. Just remember that this event shouldn’t have a corporate vibe as this could put off some people from attending. Not too sure on the kinds of things you could do? How about holding a charity bake sale? Get all of your employees to bring in homemade cakes and biscuits and invite the general public into your offices to buy some sweet treats. If you have some outdoor space at your office, you might also like the idea of holding a family fun day. This is another day you might want to get your staff to bake some cakes to sell too! But there are other fun things you could organize for the fun day, such as clown performances, a bouncy castle, and sports competitions.
Do A Big Challenge For Charity
Do you remember when Bayswater Car Rental did their big No Birds Bash? Well, why not use that as some inspiration for you and some of your employees to do a big challenge for charity? There are lots of different things that people do for charity. Most of them are sporting challenges, like taking part in a bungee jump or running a marathon. But you could carry out any kind of challenge that requires some form of determination and test of your endurance. For instance, some people have taken part in a 24-hour danceathon or staying silent for one whole week. Whatever you do, make sure it’s big and bold so that it catches as many people’s attention as possible. You should also let your local newspaper know that your office if taking part in a challenge, as they might want to report on it. And that is a great way to increase your donations!
Sponsor Local Teams
Local sports teams, especially the ones at schools and colleges, often look for businesses to sponsor them. This is a great thing for you to get behind. You will just need to provide them with sponsorship money and, in return, they will put your company’s name and logo on their sports shirts. So, it’s a great way to increase your advertising! As well as your name appearing on their shirts, most teams will also add it to their team banners too. So, when the team plays an away game in another town or city, your company will be proudly shown at the game! This is a fabulous way to spread word about your business and widen your customer base.
Sponsor A Local Event
Just like with supporting a local sports team, you could also sponsor a local event. It’s just like sponsoring a team – you help them with their funds and then the event will add your company name and logo to all their advertising and literature. If you find an event for a charitable organization to support, then even better!
Encourage Employees To Give Bonuses To Charity
Employees are always encouraged to work harder and hit all their targets when you promise them bonuses. If you want to do your best for local charities, you should encourage your employees to give the money they receive in bonuses to charities. Of course, they don’t have to give their money if they don’t want to – you shouldn’t force them into this. And they don’t have to give it all – they might prefer to donate a partial amount. It’s a good idea to encourage them to do this by making it easy to do so. For instance, give them the option every month. If they let you know that they want to do this, then you can arrange for their bonus to be sent to the charity rather than straight to their bank account. That way, it makes their donations a lot more convenient for them to carry out.
Supporting your local community is really worth it – why not start today?